Blitz Mogul’s Five Tips For Surviving Google’s Panda 4.0 Update

SEO For Panda 4.0

Greetings from Blitz Mogul! If you have been spending time on the internet lately you may have noticed that Google’s search engine algorithms are constantly changing! Google recently announced a new update, known as Panda 4.0, which changes how Google filters search engine results and has an impact on SEO techniques. Blitz Mogul has a team of SEO and internet marketing experts that stay ahead of the changes put out by Google. In this article we give you five tips to help you get the most benefit out of the Panda 4.0 update.

Five Tips For Surviving The Google Panda 4.0 update

1. Write Great Content Consistently

Pencil InspirationThe Panda update filters out the spam websites, which helps websites with great content to rank higher. The Panda 4.0 update has one motto: Write great content and be consistent. If you are writing engaging content for your website or social media pages, you will rank better on Google than if you are writing average content, duplicate content or not writing any new content at all. Here are some ideas for adding content to your website:
•Write how-to guides.
•Develop infographics.
•Dust off the blog page and start publishing new content on a daily basis.
•Build microsites.
•Build new landing pages.
•Create a buying guide for your most popular product categories.
•Write weekly press releases.
•Create video reviews of your services or products.

morpheous meme about blogging
2. Start Blogging Now!
The next tip for wrestling with the Panda Bear and winning is to start blogging on your website A.S.A.P. By creating content that’s relevant to your customer base, you create a powerful two-fold marketing tool; your customers will be more likely to visit your site to read your content, and updating your website with new relevant content will result in improved search engine results on Google, Bing and other search engines.
3. Spread the Word  with Social Media
Now more than ever, to be successful online, there’s a need for a social media marketing strategy. With the Panda 4.0 update, developing a plan provides a breakdown of what to write, and when to post it. Spread the word and create social buzz to build your brand and increase traffic to your website.Social media is Internet Marketing

4. Adhere to a Non-Spam SEO Strategy

With the Panda on the hunt for anything that’s spam, it’s extremely important to adhere to spam-free SEO techniques. The Panda 4.0 update is designed to filter out spam and bring relevant search results to the top of a Google search page. When Google crawls website pages and sees pages filled with images, low word counts, repetitive content and poor links, the algorithm sees “web spam” and ranks it accordingly.

5. Attract Prospects with a Quality Website
Panda’s newest tool for measuring a website’s attractiveness is the length of time a viewer spends on the website. The Panda update is able to measure the average length of time each person spends on your website. By creating videos and blog articles that are fun to view or read, you increase the amount of time spent viewing your website, which leads to an improved page rank and can result in an increase in sales.
In conclusion you can now see that the Panda 4.0 update is nothing to fear. In fact the Panda 4.0 update will help your website rank higher as the Panda slowly chomps away all the spam tactic websites that get in the way. As long as you keep creating excellent content you will be well on your way to ranking at the top of Google!cute panda 4

Visuals Will Boost Your Social Media Presence

4 Ways To Establish a Strong Online Presence Through Social Media

 

business-growthThere is no doubt that social media can have a dramatic impact on the influence of social media marketing by increasing traffic to your website and sales of your products and services. Many marketers struggle to find the best way to appeal to their customers and prospects to grow the company’s online presence.

The answer is simple – visual media. Using visual eye candy in your marketing mix will score immediate positive feedback from your audience.

  • More than 65% of your audience are visual learners and thus attracted to visual experiences.
  • Instagram, one of the most popular photo sharing platforms, has more than 120 million active users per month and was recently purchased by Facebook. This is a signal from Facebook that validates the importance of pictures in social media marketing.
  • On average, photos are likely to receive twice the visual-social-media-2amount of attention when compared to text statuses on Facebook.
  • The probability of videos being shared is even higher. Videos are 12 times more likely to be shared by Facebook users than quotes and other forms of text.

Make Your Video Engaging and Interactive

FilmVideos are a great way to share something special with your community. As viewers become weary of the standard and predictable commercial spots and reports, interactive videos are created as a unique viewer experience.

They give the user the opportunity to click and get more information, win a coupon or play a game. The viewer is more excited about the content and naturally stays longer with the brand. Instead of a long, detailed text-based post, it is preferable to have a short video with the all essential information contained in it.

The odds of people reading a long post without any visuals are very unlikely when you compare it with posts that have catchy video or interactive images.

Photo Blogs

what-dslr-600When you write for your Facebook fan pages, combine your factual information with short, quirky comments or observations, and feature an eye-catching photo. Pictures grab the attention of the readers and a fun or unusual image is worth a thousand words. If you share photos on sites like Facebook, your fans will love it and will visit your company’s website or blog more frequently. They are much more likely to recommend or send links to your page to their friends, which improves your visibility by leaps and bounds and are the first step to ‘going viral’.

Here are a couple of statistics to support the increasing popularity of pictures.
• Nearly 300 million photos are uploaded every day to different social networking sites.
• On Facebook alone, more than 219 billion photos have been uploaded already.

The Bottom Line

An emphasis on visuals in social media marketing definitely pays off if you make the focus of your posting less about your company and more about the audience reading your blog and watching your videos. Delivering what they want, with a catchy infographic or a short video, will have a powerful impact on the relationship with your fans, and your social media marketing results.

Choosing social networks to market micro business

Choosing social networks to market micro business

Have you heard that Instagram, the photo and video sharing app, took over Pinterest’s spot as the world’s fastest growing social network?
If you’re a solopreneur or micro business owner, you may find that news dismaying.

“You mean I have to market my business on yet another social network? I don’t have time to use Facebook, let alone Twitter, Google+, LinkedIn, YouTube, Pinterest, and whatever’s next down the pike.” Overwhelming Social Media

Figuring out which social networks to join and how to market your business via those channels is the challenge of the decade. As the owner of a micro business, I face those same tough choices. I faithfully publish content to my Facebook business page, but I’ve become a Twitter recluse. My Pinterest boards see a lot of action, but YouTube hasn’t done much for my business. I have a Google+ business page, but rarely chat in Google+ hangouts.

Why am I not everywhere, doing everything, all the time?

Like you, I’m busy serving my customers. And living my life. But the most important reason I don’t try to be everything to everyone: my audience is not active on every social network.

I define “audience” as one’s ideal target customer, client, or constituent. When I ask micro business owners who their ideal audience is, they often respond, “Everyone in the world.”

Wrong. While everyone in the world seems to be online, your ideal audience is a specialized slice of the world. The ideal target audience for my company, for example, is a Baby Boomer business professional with moderate-to-severe Internet phobia.

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As you plan your social marketing goals for 2014, devote time to defining or refining your ideal target audience. Once you have a clear picture of your audience, study user demographics for the major social networks. If your ideal audience hangs out at a specific network, focus your online marketing there. Actively participate in one or two social networks that provide the best return on your time investment, and let the others go.

My “A-list” social networks get plenty of TLC. I feed them daily with fresh content crafted to meet my readers’ needs. I listen to my followers’ conversations and respond to their comments in a timely manner.

I dress my social channels in their Sunday best. Many business owners neglect this critical step. One of my friends, the owner of a health care service, spent thousands of dollars on a gorgeous website and then slapped a blurry picture of petunias on the company’s Facebook page. The page looked as if was promoting Grandma’s garden rather than medical services. I informed my friend that this was unacceptable. I brought in my company’s graphic designer, who created a cover photo that complemented the design of the health care provider’s website.

Every social network at which your company has an account should feature a professional-looking cover photo that matches your brand’s look and feel. The “About Us” text must include information about your services or products and links to your website.

I’ve reaped the benefits of carefully choosing and customizing the social networks on which my company is active. When prospective clients contact me, they invariably open with, “I saw your Facebook page, and was so impressed that I visited your website and spent two hours reading your tutorials. I love your site’s design – can you make my company look like that?”

My answer, of course, is “Yes, we can!”

I believe you will see similar results when you define your ideal target audience, design an attractive space for them to hang out and consistently deliver content that meets their needs.

 

Blitz Mogul internet marketing and social media marketing.

 

SEO Excell is Becoming Blitz Mogul!!!

We have expanded and added new innovative online marketing programs!

Introducing Blitz Mogul

The buzz around the office is palpable as the excitement intensifies here at SEO Excell. The metamorphosis from a Search Engine Optimization and Website development Seo Excell has become Blitz Mogulcompany into a Full-service Internet Marketing firm is well under way, and we are excited about our new brand and new internet marketing services.
With a new website, new internet marketing programs, and recent personnel expansions, the company is alive with growth.

Our new website is now live. There you can get all the information about our new programs and get a feel for the new brand and programs.  If you have any questions please feel free to email us.

In addition to our consummate Search Engine Optimization programs, we’ve added new Internet Marketing Programs that turn on the “sales switch” and result in quality sales and leads. Whatever your online marketing goals may be, Blitz Mogul will help you reach them. From converting online visitors into customers, developing customer relationships, putting leads in your inbox, and increasing inbound calls, Blitz Mogul’s internet marketing programs can get you over the internet marketing hurdles your company may be facing.

We are pleased to share with you what’s new here at SEO Excell/Blitz Mogul, and we will do so over a short series of blog posts and newsletters to keep you up to date and informed about all our new programs.

Our Upcoming Blog/ Newsletter Series

The next blog/newsletter in this series will cover our new customer targeting and retargeting internet marketing program, which identifies yourBlitz Mogul Consumer Targeting Program ‘ideal customer’ and brands your business in any size local or regional area,. Once your ‘ideal customer’ is identified, our proprietary system repeatedly leads them back to your website or landing page and converts them into a customer!

After introducing you to our targeting and retargeting program, the next blog/newsletter will unveil our powerful new Social Media Program. This program will literally make you fall in love with Facebook, without ever having to be on it yourself! The system we’ve developed for social media marketing will build a giant fan base that converts directly into customers. No more wondering how to monetize all that time on social media, as we’ll do that for you. And if you’re not implementing a social media program now, you will be after reading our upcoming newsletter.

Our final blog/newsletter of the series will summarize our full line of video production services and demonstrate how you can stack  SEO and Video Production with our new internet marketing programs. Our online marketing programs develop any size business’s potential by increasing sales prospects and money making opportunities. Marketing creates sales potential by driving leads to your website and turning them into prospects.