Blitz Mogul’s Five Tips For Surviving Google’s Panda 4.0 Update

SEO For Panda 4.0

Greetings from Blitz Mogul! If you have been spending time on the internet lately you may have noticed that Google’s search engine algorithms are constantly changing! Google recently announced a new update, known as Panda 4.0, which changes how Google filters search engine results and has an impact on SEO techniques. Blitz Mogul has a team of SEO and internet marketing experts that stay ahead of the changes put out by Google. In this article we give you five tips to help you get the most benefit out of the Panda 4.0 update.

Five Tips For Surviving The Google Panda 4.0 update

1. Write Great Content Consistently

Pencil InspirationThe Panda update filters out the spam websites, which helps websites with great content to rank higher. The Panda 4.0 update has one motto: Write great content and be consistent. If you are writing engaging content for your website or social media pages, you will rank better on Google than if you are writing average content, duplicate content or not writing any new content at all. Here are some ideas for adding content to your website:
•Write how-to guides.
•Develop infographics.
•Dust off the blog page and start publishing new content on a daily basis.
•Build microsites.
•Build new landing pages.
•Create a buying guide for your most popular product categories.
•Write weekly press releases.
•Create video reviews of your services or products.

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2. Start Blogging Now!
The next tip for wrestling with the Panda Bear and winning is to start blogging on your website A.S.A.P. By creating content that’s relevant to your customer base, you create a powerful two-fold marketing tool; your customers will be more likely to visit your site to read your content, and updating your website with new relevant content will result in improved search engine results on Google, Bing and other search engines.
3. Spread the Word  with Social Media
Now more than ever, to be successful online, there’s a need for a social media marketing strategy. With the Panda 4.0 update, developing a plan provides a breakdown of what to write, and when to post it. Spread the word and create social buzz to build your brand and increase traffic to your website.Social media is Internet Marketing

4. Adhere to a Non-Spam SEO Strategy

With the Panda on the hunt for anything that’s spam, it’s extremely important to adhere to spam-free SEO techniques. The Panda 4.0 update is designed to filter out spam and bring relevant search results to the top of a Google search page. When Google crawls website pages and sees pages filled with images, low word counts, repetitive content and poor links, the algorithm sees “web spam” and ranks it accordingly.

5. Attract Prospects with a Quality Website
Panda’s newest tool for measuring a website’s attractiveness is the length of time a viewer spends on the website. The Panda update is able to measure the average length of time each person spends on your website. By creating videos and blog articles that are fun to view or read, you increase the amount of time spent viewing your website, which leads to an improved page rank and can result in an increase in sales.
In conclusion you can now see that the Panda 4.0 update is nothing to fear. In fact the Panda 4.0 update will help your website rank higher as the Panda slowly chomps away all the spam tactic websites that get in the way. As long as you keep creating excellent content you will be well on your way to ranking at the top of Google!cute panda 4

7 Myths of Internet Marketing You Probably Believe

7 Myths of Internet Marketing You Probably Believe

There are more myths of Internet marketing than ancient deities. Everyone has their home-grown solution, their tips and tricks, and follow flavor-of-the-month strategies.

But even if you aren’t directly involved with marketing, it is important to acknowledge and dismiss some of the more common myths of Internet marketing:7 Myths Of Internet Marketing You Probably Believe image images

1 – It works all of the time

Internet marketing, as opposed to common speculation, doesn’t always work. Just because you have a domain name, social media accounts, and a blog doesn’t mean you’re doing everything you can to draw in new customers and retain old ones. For starters, it is still important to buffer online marketing tactics with old-world strategies. Take these, for example:

  • Depending on the business, it never hurts to stick with the old business card. Instead of the company name and contact info, you can add in a “Find us on Facebook” and other directions to online assets.
  • A lot of marketers overlook snail mail. With the right approach, however, you can easily tailor a series of physical mail-offs to encourage customers to visit online. Slip a coupon in there, too.
  • Word-of-mouth and traditional networking are still extremely powerful tools. Become involved with local organizations, fundraisers, and professional societies to develop business-to-business relationships.

2 – It is a costly time sink

No. Marketing online isn’t expensive or time-consuming as long as you think ahead and check out the options. Social media only costs if you’re paying for promoted posts or tweets. Website domains are usually a single lump sum every year. It only takes a few minutes to throw up a post or blog. The idea is to split up the work so it doesn’t become a hassle, a counter used against most of these myths of Internet marketing.

Consider creating a publishing schedule for your social media accounts. In a small office, it’s easy to have everyone write one blog post a day and send them to a media manager or someone Web-savvy. Throughout the day, check on recent posts and analytics to see how things are doing; if there’s a dip, scour the Web for something fun and entertaining to post that ties into your business.

3 – “Viral” is the end goal

Most people and businesses who create something “viral” do so on accident. These YouTube videos, posts, and tweets all have one thing in common, though, and that is the fact that they are entertaining and generate discussion. Don’t waste your time trying to create that one-shot post of video because it won’t work; instead, keep your current followers interested and, if you’re lucky, your fan base will start sharing on their own.

4 – SEO is dead

SEO, or search engine optimization, is when marketers utilize a combination of keywords and phrases. When queried, Google returns results that best match these. It is a complicated, ever-evolving strategy that, due to recent Google algorithm updates, can penalize your sites and blogs. To do SEO properly, just remember that moderation is key and it never hurts to do in-depth research before making a costly mistake.

5 – I have to make an app!

No, you don’t! Apps are great, but not every company has the right industry angle to make one that pays itself off in downloads and advertising. Forgo the app (unless you’re a corporate giant and already have a marketing team) and stick with in-app advertising.

There are a number of agencies out there that you can pay to have your company appear on their games and apps. It is similar to PPC, which, most of you are overwhelmed by.

6 – PPC is overrated

On the contrary, pay-per-click advertising is a great way to generate new leads to your websites and landing pages. Google AdWords, for instance, charges clients once an Internet searcher clicks on the advertised link (that is positioned above organic search results). With the right management and keyword selection, PPC is an efficient and affordable way to start building up a company and to stay ahead of competition.

7 – Blogging doesn’t work

Blogging is now considered content marketing, or when a company publishes articles and posts that generate additional exposure (and climb page rankings at the same time). Everyone has a blog — at least for a few days. Like with social media, it’s a struggle to keep ahead of publishing. It’s a game of patience and commitment.

You need to take the time to write out informative, highly-searchable blogs that you share on social media and that people actually read. Blogs are usually present on myths of Internet marketing lists. Why? Because blogs, like SEO and PPC, are easily misunderstood.
Read more at http://www.business2community.com/online-marketing/7-myths-internet-marketing-probably-believe-0710072#MYWcByRE1zJoIHWM.99