Greetings from Blitz Mogul! If you have been spending time on the internet lately you may have noticed that Google’s search engine algorithms are constantly changing! Google recently announced a new update, known as Panda 4.0, which changes how Google filters search engine results and has an impact on SEO techniques. Blitz Mogul has a team of SEO and internet marketing experts that stay ahead of the changes put out by Google. In this article we give you five tips to help you get the most benefit out of the Panda 4.0 update.
Five Tips For Surviving The Google Panda 4.0 update
1. Write Great Content Consistently
The Panda update filters out the spam websites, which helps websites with great content to rank higher. The Panda 4.0 update has one motto: Write great content and be consistent. If you are writing engaging content for your website or social media pages, you will rank better on Google than if you are writing average content, duplicate content or not writing any new content at all. Here are some ideas for adding content to your website:
•Write how-to guides.
•Dust off the blog page and start publishing new content on a daily basis.
•Build new landing pages.
•Create a buying guide for your most popular product categories.
•Write weekly press releases.
•Create video reviews of your services or products.
4. Adhere to a Non-Spam SEO Strategy
With the Panda on the hunt for anything that’s spam, it’s extremely important to adhere to spam-free SEO techniques. The Panda 4.0 update is designed to filter out spam and bring relevant search results to the top of a Google search page. When Google crawls website pages and sees pages filled with images, low word counts, repetitive content and poor links, the algorithm sees “web spam” and ranks it accordingly.