4 Ways To Establish a Strong Online Presence Through Social Media
Building a social media presence in today’s connected global economy is an important part of the creation of your online brand. If you ignore social media, you are missing out on a huge market of people that are attracted to your product because they are interested in what you have to offer. Any business can use social media to build their brand slowly over time.
The goal of a successful social media campaign is to start conversations and interact with customers and potential customers, not to actively sell your products or services. Of course, selling your products or services is the underlying reason you’re doing social media in the first place, but a hard sell will cause viewers to tune out. If you’ve never done social media before, you will greatly increase the likelihood of success if you take the time to educate yourself about how to do it properly. There are many step-by-step videos and articles available online to learn how to set up a profile and post content on social media websites.
Before you begin building a social media presence, ensure that your website is set up in a way that looks good when visitors arrive. Here’s a short checklist:
- Is your website easy to navigate?
- Can people find what they were looking for easily?
- Is everything user-friendly?
- Is the website interesting to look at and to read?
Once you have determined that your website is ready, you are ready to establish a strong online presence through the use of social media, using these methods:
1. Use Pictures to
People like pictures. Written updates can be interesting, but they are not as engaging as pictures, photographs or infographics. They can provide a clear picture of something that you are trying to say or a point that you are trying to make. Pictures are necessary in certain industries and helpful in others, but social media profiles that have pictures or infographics attract a lot more interaction than plain profiles without any photos.
2. Don’t spread yourself too thin
Join the most popular social media sites – Twitter and Facebook. If you have the time, consider joining Pinterest and LinkedIn too. There are many networks, but these are the ones where the majority of your social media energy should be spent. Facebook allows you to build a business page and attract fans. Once you have a following, provide interesting updates regularly so that you will stay in the news feed of your followers.
3. Blog – Often and Actively
If your company is doing something newsworthy like releasing a new product or running a special event or discounting items, you should be blogging about it. Not only should you be writing on your own blog, you should also be updating your social media pages, as well as guest posting on blogs that are in your niche and providing valuable information that will attract people back to your website.
4. Consider Freebies
People love free stuff (even more than they love pictures). When you give things away for free, people start to notice you and spread the word. One of the most valuable currencies online is word of mouth, and once you engage people in your brand they will start to share with their friends. Contests and prize draws are a great way to get email addresses from your Facebook and Twitter fans.
Overall, it is essential to step outside of the box and start interacting with your fans. Follow the advice given above and watch your online presence soar.