Visuals Will Boost Your Social Media Presence

4 Ways To Establish a Strong Online Presence Through Social Media


business-growthThere is no doubt that social media can have a dramatic impact on the influence of social media marketing by increasing traffic to your website and sales of your products and services. Many marketers struggle to find the best way to appeal to their customers and prospects to grow the company’s online presence.

The answer is simple – visual media. Using visual eye candy in your marketing mix will score immediate positive feedback from your audience.

  • More than 65% of your audience are visual learners and thus attracted to visual experiences.
  • Instagram, one of the most popular photo sharing platforms, has more than 120 million active users per month and was recently purchased by Facebook. This is a signal from Facebook that validates the importance of pictures in social media marketing.
  • On average, photos are likely to receive twice the visual-social-media-2amount of attention when compared to text statuses on Facebook.
  • The probability of videos being shared is even higher. Videos are 12 times more likely to be shared by Facebook users than quotes and other forms of text.

Make Your Video Engaging and Interactive

FilmVideos are a great way to share something special with your community. As viewers become weary of the standard and predictable commercial spots and reports, interactive videos are created as a unique viewer experience.

They give the user the opportunity to click and get more information, win a coupon or play a game. The viewer is more excited about the content and naturally stays longer with the brand. Instead of a long, detailed text-based post, it is preferable to have a short video with the all essential information contained in it.

The odds of people reading a long post without any visuals are very unlikely when you compare it with posts that have catchy video or interactive images.

Photo Blogs

what-dslr-600When you write for your Facebook fan pages, combine your factual information with short, quirky comments or observations, and feature an eye-catching photo. Pictures grab the attention of the readers and a fun or unusual image is worth a thousand words. If you share photos on sites like Facebook, your fans will love it and will visit your company’s website or blog more frequently. They are much more likely to recommend or send links to your page to their friends, which improves your visibility by leaps and bounds and are the first step to ‘going viral’.

Here are a couple of statistics to support the increasing popularity of pictures.
• Nearly 300 million photos are uploaded every day to different social networking sites.
• On Facebook alone, more than 219 billion photos have been uploaded already.

The Bottom Line

An emphasis on visuals in social media marketing definitely pays off if you make the focus of your posting less about your company and more about the audience reading your blog and watching your videos. Delivering what they want, with a catchy infographic or a short video, will have a powerful impact on the relationship with your fans, and your social media marketing results.

4 Ways To Establish a Strong Online Presence Through Social Media

4 Ways To Establish a Strong Online Presence Through Social Media


Engage with customersBuilding a social media presence in today’s connected global economy is an important part of the creation of your online brand. If you ignore social media, you are missing out on a huge market of people that are attracted to your product because they are interested in what you have to offer. Any business can use social media to build their brand slowly over time.

The goal of a successful social media campaign is to start conversations and interact with customers and potential customers, not to actively sell your products or services. Of course, selling your products or services is the underlying reason you’re doing social media in the first place, but a hard sell will cause viewers to tune out. If you’ve never done social media before, you will greatly increase the likelihood of success if you take the time to educate yourself about how to do it properly. There are many step-by-step videos and articles available online to learn how to set up a profile and post content on social media websites.

Before you begin building a social media presence, ensure that your website is set up in a way that looks good when visitors arrive. Here’s a short checklist:

  • Is your website easy to navigate?
  • Can people find what they were looking for easily?
  • Is everything user-friendly?
  • Is the website interesting to look at and to read?

Once you have determined that your website is ready, you are ready to establish a strong online presence through the use of social media, using these methods:

    1. Use Pictures to

Pictures make your point


People like pictures. Written updates can be interesting, but they are not as engaging as pictures, photographs or infographics. They can provide a clear picture of something that you are trying to say or a point that you are trying to make. Pictures are necessary in certain industries and helpful in others, but social media profiles that have pictures or infographics attract a lot more interaction than plain profiles without any photos.


2. Don’t spread yourself too thin

Join the most popular social media sites – Twitter and Facebook. If you have the time, Social media websitesconsider joining Pinterest and LinkedIn too. There are many networks, but these are the ones where the majority of your social media energy should be spent. Facebook allows you to build a business page and attract fans. Once you have a following, provide interesting updates regularly so that you will stay in the news feed of your followers.

3. Blog – Often and Actively

Blogging enhances SEOIf your company is doing something newsworthy like releasing a new product or running a special event or discounting items, you should be blogging about it. Not only should you be writing on your own blog, you should also be updating your social media pages, as well as guest posting on blogs that are in your niche and providing valuable information that will attract people back to your website.



4. Consider Freebies

People love free stuff (even more than they love pictures). When you give things away for free, people start to notice you and spread the word. One of the most valuable currencies online is word of mouth, and once you engage people in your brand they will start to share with their friends. Contests and prize draws are a great way to get email addresses from your Facebook and Twitter fans.

Overall, it is essential to step outside of the box and start interacting with your fans. Follow the advice given above and watch your online presence soar.

Blitz Mogul online marketing and social media services.