What is Search Engine Optimization?
Search Engine Optimization, also known as SEO, is a multi-stage strategy used to optimize your website on the internet to improve overall visibility and increase its page ranking on the top 3 search engines – Google, Yahoo and Bing. When an internet search is done for your goods or services, the objective is to have your website on the first page of the search engine results.
80% of all clicks from search results are directed to “organic” listings of websites. “Organic” means the website is coming up naturally when a consumer uses search terms on a search engine that are relevant to your products or services. No matter how amazing your website is, it means next to nothing if no one sees it. When was the last time you went past the first page when you were using a search engine online? Would it benefit your business if you came up on the first page of their web search results when someone is looking for your product or service?
Search Engine Optimization improves your website’s content, both what you see, and what you don’t see, so that the website is on the first page of a search engine’s results. If you’ve used a search engine, you can see why this would be critical to any internet marketing campaign, no matter what the industry.
Benefits of High Impact Solutions
- Exceptional Return on Investment
- Extremely low entry costs
- “Pay as you Grow” model
- Fast Implementation
- Comprehensive support
- Inexpensive to scale-up or down
Do It Right the First Time
Driving the right kind of quality traffic to your website occurs when your website is optimized with keywords and content that connects with your target market. Search engine optimization works through a combination of in-depth keyword research and content analysis with the goal of generating the maximum number of hits from prospects that are most likely to convert into customers.
There are SEO companies who use techniques that are referred to as “black hat”. These “black hat” techniques can leave a permanent ‘black mark’ on your website’s reputation. igmktg/Blitz Mogul is a “white hat” SEO company, which means we work with integrity and ensure that your website will maintain its visibility over the long haul. White hat techniques take 3-6 months to get the initial desired result. Beware of any internet marketing company that tells you it can get you first page search engine results in 30 days. The search engines are unforgiving of those who try to “trick the system” and the consequences are not easily remedied.
How Does SEO Work?
Content, Validation, and Exposure is the foundation of our SEO services. Optimized content is added to your website and is enhanced with recommendations for restructuring existing content and internal structure. We ensure that the website has the key aspects that search engines take into account when ranking web pages.
Validating occurs when we create the online profiles that provide the means for the major search engines to verify your authenticity. We also create a profile for your business on LocalSearchProfile.com, to add to authority on the internet.
Exposure is the final component, and we do this through creating and posting videos and submitting your optimized website to over 300 directories and 100 search engines, and when we’re finished telling every major player about your website, you’ve been exposed to over 400 indexes, business directories and search databases.
Not an Overnight Fix
Your website will reach page one within our guaranteed three month period, but without care and attention, your website won’t remain there. In order to maintain page-one presence, you must consider what your competition is doing. Are they blogging and using social medial marketing? Are they using pay-per-click ads or consumer targeted ads? Do they use email marketing campaigns? Do they offer coupons and other deals on their website?
How well your website ranks on Google and other search engines depends on what search optimization techniques are used on your website and on what your competition is doing for their online marketing. The more direct competition you have, the bigger the fight for first page placement. Optimizing your website is the starting point and does not take the place of other forms of internet marketing. New competitors rise to the top and old competitors fight to push you back down. We offer blogging and social media marketing services or we help you to do it yourself with information and coaching. Let us keep your website in world class shape.
There are hundreds of factors that are crucial to your website’s page ranking. Here are just a few we can help you with:
- On page optimization, including PowerPages
- Off page optimization
- Competition for your targeted keywords and phrases
- Headings, titles, and tags
- Internal link architecture
- Age of the domain
- Link velocity
- Keyword density
- Image Optimization
- Social media marketing activity
- Blog posting
All of these factors play a pivotal role in the ranking of your website. If your website has a weakness in any of these areas, we can work to fix it or compensate for it in another area. Your best results will be achieved with an up to date, search engine optimized website.
The igmktg/Blitz Mogul Guarantee
Our SEO service comes with a guarantee. With a 99.9% success rate, we’re confident we’ll have you showing up on the first page of Google, Yahoo, or Bing within 3 months, or you don’t pay any more until we do.
When we start working together, the first step is to understanding your business goals, your current marketing strategy, and the nature of your product or service. Once we understand your products, services, and target market, we develop an internet marketing plan that best suits your needs and budget.
Our SEO packages work on the local, county, regional, multi-regional, state, multi-state and national levels.
Local SEO Standalone and Add-on Packages
Every company, big or small, needs local SEO. When you decide to improve your online presence through local SEO, our packages include:
- Google, Yahoo and Bing map listing and optimization
- Google+ page
- 300+ Directory Submissions
- 100+ Search Engine Submissions
- Local Business directory listings
- Video Creation and Submissions
- Status Reports
97% of consumers search for products and services online. The yellow pages are a thing of the past. Local search helps one-third of all iPhone and Android users locate at least two businesses they previously hadn’t known about. Over time, our internet marketing strategy builds a strong brand value for the products or services your company offers.
Local Standalone and Add-on packages work for any business, but is especially critical for local businesses that want to attract local customers. If your area is saturated with competition, like Personal Injury Attorneys in New York, NY, or Plastic Surgeons in Beverly Hills, CA, then a regional internet marketing program and social media marketing would challenge your competition head on. We’re always happy to run a free analysis of your competitors to identify your online marketing challenges.
All Local and Standard SEO packages include videos to help establish a website’s authority. The videos are about a minute long and they highlight the company’s products and services. They are placed on YouTube and other video search engines with a link to the website and an optimized description. Their purpose is to establish credibility and they also appear in search results on Google and other search engines. The more space you take up on the first page of the search results, the less space that’s available for your competitors.
If your business markets to customers outside your local area, then chances are good you will need to layer our local SEO services with our more advanced internet marketing services, such as every-page website optimization, PowerPages, and Social Media, to receive your desired market penetration.
Regional, State, National, International, and Highly Competitive SEO Options
Companies that have larger geographically based target markets, or market in multiple regions, have much greater competition for the attention of the search engines. To surpass your competitors, we combine our local SEO package with our more advanced regional and national SEO and internet marketing techniques.
A consultation with one of our highly skilled SEO analysts can determine what is best for your company. (888) 330-7824
We encourage you to read more:
Follow the links for more information or contact us at (888) 330-7824