Consumer Targeting and Retargeting

Consumer Targeting and Retargeting

Imagine if you could flip a switch and attract a stream of visitors to your website that contained your perfect prospect. Consumer targeting is the process of engaging a sales prospect for the first time on the internet. Our consumer targeting system finds consumers who have specific traits, interests, hobbies, personality types, social circle, health status, or other definitive characteristic you’re looking for.

Let’s say you want to target women between the ages of 25 and 35 who have master’s degrees, drive BMWs and read about politics, we can do that for you. You won’t waste your money advertising to markets that aren’t interested in your product, which cuts down on advertising costs. We have thousands of different categories to choose from, but if you want to define your own genre, we have that capability too. You can build a custom contextual category with the person’s location, browsing time, personal attributes or interests, and a wealth of other information to target exactly the right prospect.

Retargeting

Retargeting redirects the people who have been to your website and brings them back to your website, which greatly increases the probability of converting them to a prospect or a sale. Once someone is familiar with your brand, the targeting program uses a different advertising approach to remind them to come back to your website and purchase your product or service. Our software can redirect them to any page of your website, which increases your marketing options. We can advertise discounts to them, make special offers, up sell, or simply remind them that you’re there until they’re ready to buy.

Branding

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates one product from other similar products. It takes millions of dollars in continuous advertising for large companies to make sure when 300 million Americans go shopping in a sea of buying options, they remember their specific brand.

You can now brand your business, no matter how big or small, in your particular city or region. If someone does a Google search for baseball gloves in your town, and you’re the local mom and pop baseball equipment shop on Main Street, it’s possible to set up a campaign that will put your ad in front of consumers for however long you want, as frequently as you want, on your choice of websites. Three weeks down the road this consumer will be so familiar with your business name and local brand that you will have effectively differentiated your business, and when he thinks about baseball gloves, he’ll think about your business, not your competitors business.

A Learning System
With advanced algorithms, the “brain” in this system can actually learn who your perfect customer is. It records roughly 500,000 clicks every second across the internet. It learns from prospects that have visited your website and successfully converted into customers. After 50 to 60 successful conversions, the brain learns the profile of your perfect customer. The “brain” will then begin to advertise to what we call “DNA look-a-likes” of the profile compilation of your ideal customer. Our system takes the guess work out of who to target with your advertising.

Blitz Mogul consumer targeting and retargeting ad campaigns.