7 Myths of Internet Marketing You Probably Believe

7 Myths of Internet Marketing You Probably Believe

There are more myths of Internet marketing than ancient deities. Everyone has their home-grown solution, their tips and tricks, and follow flavor-of-the-month strategies.

But even if you aren’t directly involved with marketing, it is important to acknowledge and dismiss some of the more common myths of Internet marketing:7 Myths Of Internet Marketing You Probably Believe image images

1 – It works all of the time

Internet marketing, as opposed to common speculation, doesn’t always work. Just because you have a domain name, social media accounts, and a blog doesn’t mean you’re doing everything you can to draw in new customers and retain old ones. For starters, it is still important to buffer online marketing tactics with old-world strategies. Take these, for example:

  • Depending on the business, it never hurts to stick with the old business card. Instead of the company name and contact info, you can add in a “Find us on Facebook” and other directions to online assets.
  • A lot of marketers overlook snail mail. With the right approach, however, you can easily tailor a series of physical mail-offs to encourage customers to visit online. Slip a coupon in there, too.
  • Word-of-mouth and traditional networking are still extremely powerful tools. Become involved with local organizations, fundraisers, and professional societies to develop business-to-business relationships.

2 – It is a costly time sink

No. Marketing online isn’t expensive or time-consuming as long as you think ahead and check out the options. Social media only costs if you’re paying for promoted posts or tweets. Website domains are usually a single lump sum every year. It only takes a few minutes to throw up a post or blog. The idea is to split up the work so it doesn’t become a hassle, a counter used against most of these myths of Internet marketing.

Consider creating a publishing schedule for your social media accounts. In a small office, it’s easy to have everyone write one blog post a day and send them to a media manager or someone Web-savvy. Throughout the day, check on recent posts and analytics to see how things are doing; if there’s a dip, scour the Web for something fun and entertaining to post that ties into your business.

3 – “Viral” is the end goal

Most people and businesses who create something “viral” do so on accident. These YouTube videos, posts, and tweets all have one thing in common, though, and that is the fact that they are entertaining and generate discussion. Don’t waste your time trying to create that one-shot post of video because it won’t work; instead, keep your current followers interested and, if you’re lucky, your fan base will start sharing on their own.

4 – SEO is dead

SEO, or search engine optimization, is when marketers utilize a combination of keywords and phrases. When queried, Google returns results that best match these. It is a complicated, ever-evolving strategy that, due to recent Google algorithm updates, can penalize your sites and blogs. To do SEO properly, just remember that moderation is key and it never hurts to do in-depth research before making a costly mistake.

5 – I have to make an app!

No, you don’t! Apps are great, but not every company has the right industry angle to make one that pays itself off in downloads and advertising. Forgo the app (unless you’re a corporate giant and already have a marketing team) and stick with in-app advertising.

There are a number of agencies out there that you can pay to have your company appear on their games and apps. It is similar to PPC, which, most of you are overwhelmed by.

6 – PPC is overrated

On the contrary, pay-per-click advertising is a great way to generate new leads to your websites and landing pages. Google AdWords, for instance, charges clients once an Internet searcher clicks on the advertised link (that is positioned above organic search results). With the right management and keyword selection, PPC is an efficient and affordable way to start building up a company and to stay ahead of competition.

7 – Blogging doesn’t work

Blogging is now considered content marketing, or when a company publishes articles and posts that generate additional exposure (and climb page rankings at the same time). Everyone has a blog — at least for a few days. Like with social media, it’s a struggle to keep ahead of publishing. It’s a game of patience and commitment.

You need to take the time to write out informative, highly-searchable blogs that you share on social media and that people actually read. Blogs are usually present on myths of Internet marketing lists. Why? Because blogs, like SEO and PPC, are easily misunderstood.
Read more at http://www.business2community.com/online-marketing/7-myths-internet-marketing-probably-believe-0710072#MYWcByRE1zJoIHWM.99

Consumer Targeting and Retargeting

Consumer Targeting and Retargeting

Imagine if you could flip a switch and attract a stream of visitors to your website that contained your perfect prospect. Consumer targeting is the process of engaging a sales prospect for the first time on the internet. Our consumer targeting system finds consumers who have specific traits, interests, hobbies, personality types, social circle, health status, or other definitive characteristic you’re looking for.

Let’s say you want to target women between the ages of 25 and 35 who have master’s degrees, drive BMWs and read about politics, we can do that for you. You won’t waste your money advertising to markets that aren’t interested in your product, which cuts down on advertising costs. We have thousands of different categories to choose from, but if you want to define your own genre, we have that capability too. You can build a custom contextual category with the person’s location, browsing time, personal attributes or interests, and a wealth of other information to target exactly the right prospect.

Retargeting

Retargeting redirects the people who have been to your website and brings them back to your website, which greatly increases the probability of converting them to a prospect or a sale. Once someone is familiar with your brand, the targeting program uses a different advertising approach to remind them to come back to your website and purchase your product or service. Our software can redirect them to any page of your website, which increases your marketing options. We can advertise discounts to them, make special offers, up sell, or simply remind them that you’re there until they’re ready to buy.

Branding

Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates one product from other similar products. It takes millions of dollars in continuous advertising for large companies to make sure when 300 million Americans go shopping in a sea of buying options, they remember their specific brand.

You can now brand your business, no matter how big or small, in your particular city or region. If someone does a Google search for baseball gloves in your town, and you’re the local mom and pop baseball equipment shop on Main Street, it’s possible to set up a campaign that will put your ad in front of consumers for however long you want, as frequently as you want, on your choice of websites. Three weeks down the road this consumer will be so familiar with your business name and local brand that you will have effectively differentiated your business, and when he thinks about baseball gloves, he’ll think about your business, not your competitors business.

A Learning System
With advanced algorithms, the “brain” in this system can actually learn who your perfect customer is. It records roughly 500,000 clicks every second across the internet. It learns from prospects that have visited your website and successfully converted into customers. After 50 to 60 successful conversions, the brain learns the profile of your perfect customer. The “brain” will then begin to advertise to what we call “DNA look-a-likes” of the profile compilation of your ideal customer. Our system takes the guess work out of who to target with your advertising.

Blitz Mogul consumer targeting and retargeting ad campaigns.

SEO Excell is Becoming Blitz Mogul!!!

We have expanded and added new innovative online marketing programs!

Introducing Blitz Mogul

The buzz around the office is palpable as the excitement intensifies here at SEO Excell. The metamorphosis from a Search Engine Optimization and Website development Seo Excell has become Blitz Mogulcompany into a Full-service Internet Marketing firm is well under way, and we are excited about our new brand and new internet marketing services.
With a new website, new internet marketing programs, and recent personnel expansions, the company is alive with growth.

Our new website is now live. There you can get all the information about our new programs and get a feel for the new brand and programs.  If you have any questions please feel free to email us.

In addition to our consummate Search Engine Optimization programs, we’ve added new Internet Marketing Programs that turn on the “sales switch” and result in quality sales and leads. Whatever your online marketing goals may be, Blitz Mogul will help you reach them. From converting online visitors into customers, developing customer relationships, putting leads in your inbox, and increasing inbound calls, Blitz Mogul’s internet marketing programs can get you over the internet marketing hurdles your company may be facing.

We are pleased to share with you what’s new here at SEO Excell/Blitz Mogul, and we will do so over a short series of blog posts and newsletters to keep you up to date and informed about all our new programs.

Our Upcoming Blog/ Newsletter Series

The next blog/newsletter in this series will cover our new customer targeting and retargeting internet marketing program, which identifies yourBlitz Mogul Consumer Targeting Program ‘ideal customer’ and brands your business in any size local or regional area,. Once your ‘ideal customer’ is identified, our proprietary system repeatedly leads them back to your website or landing page and converts them into a customer!

After introducing you to our targeting and retargeting program, the next blog/newsletter will unveil our powerful new Social Media Program. This program will literally make you fall in love with Facebook, without ever having to be on it yourself! The system we’ve developed for social media marketing will build a giant fan base that converts directly into customers. No more wondering how to monetize all that time on social media, as we’ll do that for you. And if you’re not implementing a social media program now, you will be after reading our upcoming newsletter.

Our final blog/newsletter of the series will summarize our full line of video production services and demonstrate how you can stack  SEO and Video Production with our new internet marketing programs. Our online marketing programs develop any size business’s potential by increasing sales prospects and money making opportunities. Marketing creates sales potential by driving leads to your website and turning them into prospects.